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  • Writer's pictureWe All Rise


The Green Bay Packers and American Family Insurance on Wednesday celebrated the official opening of the American Family Insurance DreamDrive training camp feature for the seventh year.

A ribbon-cutting ceremony took place Wednesday morning to recognize the DreamDrive, which this year includes a modified version of the storied training camp tradition where Packers players ride children's bikes to and from practice. Though the NFL's COVID-19 protocols will prevent players from riding kids' bikes and interacting with them directly, many players will continue biking to practice on brand new Schwinn bicycles and fans of all ages will be able to line up along the bike path and cheer as the players ride past.

To encourage safe interaction in the tradition from a distance, the Packers and American Family Insurance also are debuting the DreamDrive From Home program, a community charity bike event where fans can register and pledge to complete a specific amount of miles at their favorite locations and at their own pace and convenience. For every mile pledged and ridden, American Family will donate $1 to We All Rise. Established in 2017, We All Rise is a holistic resource center in Green Bay. The organization is committed to supporting and uplifting the Black community through education, employment opportunities, secure housing, mental health services and more.

Make sure you pledge your miles by clicking here and signing up yourself, your family, or your office:

Click here to read our Executive Director's statement.

Click here to watch the press conference:

Click here for the announcement from the Packers.

Check out some of our favorite photos below:

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